This is a video of a groundbreaking presentation by Seth Godin that will push how you think about your product’s development through marketing, design, production, and delivery further than it has gone in years. Once you begin to let Godin’s ideas about these issues start to permeate your skull, there’s no turning back. You are on your way towards something other than mediocrity. When trying to develop a new product and get it on the market, mediocrity could be your worst enemy. You might have a product for the masses–but your approach to alerting them to it and delivering it to them will likely need to be anything but average, run-of-the-mill, mediocre. You need Seth Godin’s ideas on your side. Enjoy.